When you support locally-owned businesses more money is directed other local businesses, which strengthens the community’s economic base. Local businesses are an integral part of the distinctive character of the community. They are owned by people who are more invested in the community’s future. Purchasing local products reduces pollution, urban sprawl, traffic congestion, and habitat loss.
A market-based approach to empowering farmers and craftspeople in developing countries, fair trade offers a fair price for products, promotes sustainability, and adopts equitable social and environmental standards. The strategic intent is to help marginalized workers move from a position of vulnerability to one of economic self-sufficiency, as they become stakeholders in their own organizations, and actively achieve greater equity in international trade.